How to Increase your Amazon PPC Keyword Marketshare? Guide
We all know that buying ads are expensive and trying to get customers to see your ad is hard. What I have written is some few steps you can see dramatic change immediately.
1. Increase Your Bids
I know this is a no brainer to increase your impressions. If your ACoS is lower than your Break Even Point (Increase your Bid since it is profitable! Get more people to see it)
If your ACoS is greater than your Break Even Point then decrease your bids lower to a more ideal ACoS
2. Use Auto Campaigns
Why you should start using Auto Campaigns? It is great to let Amazon guide you and show you something you never known! Some keywords are specific to you but it isn’t what your everyday customer will type.
What your customers search for are a goldmine! Then add those keywords to your Manual Campaigns (Exact/Phrase/Broad)
3. Analyze Your Conversion Rate
After going through the first two steps and you see an increase in your conversion rate! Good Job! If not keep trying and see if there is more to be tweaking. Since your conversion rate is higher you can adjust your budget higher to get more chances of orders!
4. Use Incentives!
Such as Coupons, Deals, Lightning Deals, 7 Day Deals, Prime Day, etc.
Hope for the best and see more sales for you!
