How to Improve Sales Amazon X Etsy

All of you have heard of the E-commerce Giant Amazon. Some might not even heard of another E-commerce platform Etsy. In short, Etsy is an E-commerce platform for handmade sellers, artists, graphic designers, logo designers and etc.

What does Etsy have to do with improving sales on Amazon?

In the day of technology and shopping online. Click of a button, Buy Now, Add to Cart. It feels so COLD. Amazon is efficient in delivering your products within 2 days or even 1 day Shipping. But don’t you feel that there is something missing after receiving the product? What connection do you have with the product? What connection do you have with the seller/maker of the product? Besides the usability of the product or the WOW factor that met your expectations. What makes it special to you and other products on Amazon? Amazon’s NOT TO DO is leave websites or contact number etc. in the product. They would want you to contact the seller through Amazon and not other platforms so that you would stand in their ecosystem. I’m not saying that isn’t good but I feel that it losing lots of connection and emotion factor.

On Etsy. If you have a question of a product you can directly interact with the seller by contacting them directly. The seller would then talk with you and do their best to solve any of your questions. Also some sellers would even tell you the story or process in making each and everyone of the handmade. What you are buying is something precious and special. Additionally, you know the seller and their story.

BUT BUT BUT! How can we implement this on Amazon?

How do you make the buyer feel that they have a connection with you the seller? PRESENTATION and THANK YOU NOTE.

Presentation. Before shipping it out to your customer or have bulk of items into Amazon FBA. You should consider who would buy them and why would they buy your products? What else can you provide that is positive and bring additional value to the product you sell? Is it the little details in the instructions? Why is your competitors that is selling the same things selling more than you? Go buy one and see compare what’s different than yours.

Thank You Note. It is a GRAY area in this place. NO contact info. NO website. NO QRCODE. BUT what can you do? If you have a social media presence or Brand name that customers can input on Google or their social media like Facebook, Instagram, or Pinterest. I recommend you to add the name with your brand. Example: “[XXXXXX Brand] Thanks you for purchasing from us. We put our heart into making each and one of them. Here are some TIPS and TRICKS to make this even more better. Or TIPS and TRICKS to preserve this product to the best condition.” Do you have a better understanding now? What value can you provide that would benefit the customers and would even start to know you or your brand. Customers are not stupid but for them to buy and receive something that is robotic. What makes YOU the seller/maker of it a difference?

All in all, make your customers feel warmth and have a connection from buying your products from you. I wish you all the best and hope this improves your sales on Amazon, Etsy or on other E-commerce platforms.