Amazon Seller Account: Unable to Verify Account Information — How to Pass it and What You Should Watch Out For when Opening Your First Seller Account
Yes you! This is for You. You are about to Sell on Amazon but for some reason you start going through the process of opening a Seller Account and giving them all the information…BUT it was denied.
MOST COMMONLY FACED ISSUE.
#1 Signing Up Again After
After you got denied. You tried to register again with all the same information and probably changed something like Business name or something. You got denied again.
#2 Opening a Second Seller Account
Amazon doesn’t allow a person to open another Seller Account. Amazon policy 1 account per lifetime rule (without prior authorization). Why is that? If sellers can just close an account and open a new one, you would have sellers opening a new account every time their feedback rate fell rather than fixing the issues.
HOW TO FIX : 1 Account Per Lifetime Rule
You would need specific and legitimate reasons why you are trying to open another account but you need to do so before opening a second account.
Clearly Stating that this Second Account is under different business name and industry.
In your request, please provide an explanation of the legitimate business needed for a second account. To be considered for approval:
- You must have a separate bank account for each Seller Central account. We will not approve multiple Seller Central accounts that use the same bank account within the same region. If you sell across regions (for example in North America and Europe), you may use the same bank account for your Seller Central accounts as long as your accounts are linked though Amazon Global Selling.
2. Each account must have a separate email address.
3. The products and services sold in each account must be different.
4. Your Performance Metrics must be in good standing.
Why is the Verification Process of creating an account difficult for some sellers?
- Amazon wants to protect customers from potential “bad sellers” who are focusing on profits rather than quality. Which equals bad customer shopping experience.
- Protecting current sellers from “Black Hat” Sellers who manipulate sales by doing give away or heavy discounted items.
- Keeping illegal activities like money laundering, counterfeiting, and other illicit practices on Amazon Platform.
What is needed for the Verification Process?
Your business information, including:
Legal business name
Business address
Contact information
Email address for the company account
An internationally chargeable credit card
If the credit card isn’t valid, Amazon will cancel your registration
Phone number
Amazon may need to reach you during the registration process
Also, Amazon uses your phone number to verify your account
Federal Tax ID; this can be:
- Your social security number
- Your business’ Federal Tax ID number
- State Tax ID (if you are a U.S. seller)
What if I don’t have a business entity (LLC, etc.)?
You can still create an account as a sole proprietorship. It is still recommended that you have a business entity down the road if you are going to sell on Amazon long term.
!!! ATTENTION !!!
1. Billing & Residence information must match and be the same.
2. The documents you provide must be high resolution scanned. Readable for Amazon to verify. An actual person is viewing your application.
3. The documents you provided are not shown fully. Amazon would like to see the FULL information. Nothing hidden. Full Transparency. Even bank statements, utility bills etc. I know this is personal information and Amazon didn’t publicly state it but there are many sellers failed to pass due to this lack of transparency.
